«The Perfect Shot» successfully captivates a young, globally connected audience on YouTube. The series combines entertaining content with the beauty and diversity of Switzerland, representing a new form of tourism marketing. Its focus on authenticity and virtual travel resonates deeply with the audience, meeting them where they seek inspiration for their next adventure.

André Hefti, CMO of Switzerland Tourism, remarks: «By blending narrative, visual brilliance, and captivating characters, we tell compelling stories. The exciting adventures of the YouTube stars, coupled with top-tier production, once again showcase Switzerland Tourism’s pioneering role in tourism marketing—always with the goal of inspiring our viewers and future visitors to experience Switzerland firsthand.»