PRIVACY POLICY
[PRIVACY POLICY PROLOG7 GMBH]
PROLOG7 GmbH takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations as well as this privacy policy. Here you will find information on how we handle your personal data when you visit our website. To provide the functions and services of our website, it is necessary for us to collect personal data about you. Below we explain which data we collect about you, why it is necessary, and what rights you have regarding your data.
1. Acceptance of Privacy Policy
By using our website, you agree to this privacy policy and consent to our collection of certain data according to the following provisions. In return, we commit to protecting your data at all times.
2. Use of Cookies
We use cookies to facilitate and improve the use of our website. Cookies are text information stored on your computer by your web browser when you visit a website. This helps in recognizing a session, such as maintaining a permanent login on a website or using the shopping cart function in an online store. Most web browsers automatically accept cookies. You can delete stored cookies at any time through your web browser settings or adjust your browser settings to prevent cookies from being saved. In that case, not all functions of our website may be available. Personalized advertising and other advertising on Google services can be disabled on this page. To exclude further cookies and personalized advertising, you can also use various providers such as http://optout.aboutads.info/?c=2#!/.
3. Logfiles
When you visit our website and access pages or content, you leave information about how you accessed it, such as your selection of pages (URL), date and time of your visit, the IP address of the device used, information about the device type and its operating system, and the browser identification (User-Agent-String). This information is captured in server logs of our web servers and stored for debugging purposes for one year.
4. Google Analytics
We use Google Analytics to analyze and improve the use of our website. Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google Analytics uses "cookies", which are text files stored on your computer, to help analyze how you use the website. The information generated by the cookie about your use of this website is usually transmitted to and stored by Google on servers in the USA. However, if IP anonymization is activated on this website, your IP address will be truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: We use Google Analytics with the extension “anonymizeIp()”. This means that IP addresses are processed in a truncated form to exclude direct personal references. Google participates in the EU-US Privacy Shield, ensuring an adequate level of data protection even in exceptional cases where Google transfers personal data to the USA. The legal basis for data processing with Google Analytics is Art. 6 (1) sentence 1 lit. f GDPR. Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. More information on the terms of use and data protection: Universal Analytics This website uses Google Analytics for cross-device analysis. Each user receives a user ID for this purpose. You can deactivate cross-device analysis of your usage in your customer account under "My data", "Personal data".
5. Google AdWords
Our website uses Google AdWords, an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). As part of Google AdWords, we use cookies for conversion tracking. These cookies are set when you click on a Google ad. Cookies are small text files that the internet browser places on the user's device. These cookies are not used for personal identification of the user. Their validity expires after 30 days. If the cookie is still valid and the user clicks on a certain page, Google and we can see that the user clicked on the ad and was redirected to that page. The information collected using conversion cookies is used to create conversion statistics for AdWords customers. As an AdWords customer, we receive the total number of users who clicked on our ad and were redirected to a page (with a conversion tracking tag). However, we do not receive any information that personally identifies users. If you do not want to participate in tracking, you can disable this function. The Google conversion tracking cookie can be deactivated via the respective browser settings. The storage of conversion cookies is based on our legitimate interest in analyzing user behavior to optimize our advertising. More information on Google AdWords and Google conversion tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/.
6. Facebook Pixel
We use the Facebook Pixel provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, (“Facebook”). When the user clicks on a Facebook ad, they are redirected to the linked website. Thanks to the Facebook Pixel, user behavior during the visit can be measured. This allows us to optimize future marketing measures. Any data collected remains anonymous to us as website operators. We cannot use this data to identify users. However, the data is stored and processed by Facebook for their own advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/). We cannot influence how Facebook uses this data. You can further protect your privacy at the following link: https://www.facebook.com/about/privacy/. The Facebook remarketing function is called “Custom Audiences”. You can disable this at the following link: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. Users without a Facebook account can disable ads based on their behavior through providers such as the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
7. SSL Encryption
For security reasons and to protect the transmission of confidential content, such as inquiries you send to us as the site operator, this site uses SSL encryption. An encrypted connection can be recognized by the fact that the browser's address bar changes from “http://” to “https://” and by the lock symbol in your browser bar. When SSL encryption is activated, the data you transmit to us cannot be read by third parties.
8. Storage Duration
We process and store your data only as long as it is necessary for processing or to comply with legal obligations. After the processing purpose has ceased, your data will be blocked or deleted. If there are additional legal obligations to store data, we will block or delete your data at the end of the legal storage periods.
9. Your Rights
Regarding your personal data, you have the following legal rights against us:
Right to Information: You have the right to request confirmation of whether we process personal data concerning you. If this is the case, you have the right to access this personal data and to further information, such as the purposes of the processing, the recipients, and the planned duration of storage or the criteria for determining the duration.
Right to Rectification and Completion: You have the right to request the correction of inaccurate data immediately. Considering the purposes of the processing, you have the right to request the completion of incomplete data.
Right to Erasure (“Right to be Forgotten”): You have the right to request the erasure of your data if the processing is not necessary. This is the case, for example, if your data is no longer needed for the original purposes, you withdraw your consent to data processing, or the data was unlawfully processed.
Right to Restriction of Processing: You have the right to request the restriction of processing, e.g., if you believe that the personal data is inaccurate.
Right to Data Portability: You have the right to receive the personal data concerning you in a structured, commonly used, and machine-readable format.
Right to Object: You have the right to object at any time, for reasons arising from your particular situation, to the processing of certain personal data concerning you. In the case of direct marketing, you have the right to object at any time to the processing of personal data concerning you for such advertising; this also applies to profiling insofar as it is associated with such direct marketing.
Right to Withdraw Your Consent: You can withdraw your consent to the processing of your personal data at any time with effect for the future. The legality of the processing carried out based on the consent until the withdrawal remains unaffected.
Right to Lodge a Complaint: You can lodge a complaint with a data protection supervisory authority at any time if you believe that data processing is not in accordance with data protection regulations.
10. Legal Basis
This privacy policy is based on Swiss data protection legislation.
11. Advertising Services Privacy Policy of PROLOG7 GmbH
To deliver relevant advertising to you, we may collect information about your activity across multiple third-party websites or mobile applications. We may use this information to predict the types of ads that may interest you and to display advertising to you based on that information (“Interest-Based Advertising”). To learn more about Interest-Based Advertising and your choices with respect to it, please visit:
This privacy policy is intended to provide you with information on our privacy and data protection policies. Safeguarding your privacy is of paramount importance to us, and we are active members of the IAB Switzerland (Internet Advertising Bureau), reflecting industry best practices. We may change this policy at any time. You may wish to visit our website from time to time to ensure you have our latest privacy policy.
12. Advertising, Content Serving & Web Analytics Technology
PROLOG7 GmbH’s advertising technology is used to create and deliver rich and diverse online marketing campaigns using modern technology and innovative tools. Our advertising technology supports strict online privacy and security standards and has implemented several techniques to monitor advertising material for potentially unsafe content and unlawful privacy breaches. Our advertising technology allows us to collect and store non-identifying data about internet users and use this data for analysis and online behavioral advertisements. As a result, such advertisements offer an enriched online experience and deliver advertisement content that is likely to be more interesting and relevant to internet users.
13. Opting Out
If you would like to disable your unique PROLOG7 GmbH’s advertising technology cookie, you can do this here: Opt-Out Appnexus.
Mobile Opt-Out: Mobile device system software such as Apple iOS or Google Play Services provide an opt-out choice that will be communicated to companies providing in-app advertisements. For more information, or to opt-out using these mechanisms, consult your device settings. Because cookies are browser-specific, if you use more than one browser on your computer, you will need to disable the PROLOG7 GmbH’s advertising technology cookie on the other browser(s) to opt-out completely. To do so, point each browser that you use to this page, and click on the disable link above.
Please note: You will need to set the PROLOG7 GmbH’s advertising technology opt-out cookie again under the following circumstances:
You buy a new computer or upgrade the browser of your existing computer.
You delete the PROLOG7 GmbH’s advertising technology opt-out cookie.
In each case, the existing PROLOG7 GmbH’s advertising technology opt-out cookie loses its effectiveness. The PROLOG7 GmbH’s advertising technology will treat your computer as a new user and set a new unique cookie the first time you visit a website powered by PROLOG7 GmbH’s advertising technology.