CAMPAIGN PLATFORM
[05] GEMACHT FÜR
In fall of 2024, NZZ will launch a campaign in the German-speaking region of Switzerland, focusing on its journalistic products and the new NZZ app.
The campaign platform «Gemacht für…» uses powerful visuals that spark engagement with socially relevant topics, highlighting the craftsmanship and value of NZZ’s journalism.
At the heart of the campaign is the film «Gemacht für Zeiten des Umbruchs», which positions NZZ as a reliable source amidst political and social transformations. The film portrays how NZZ provides direction in times of uncertainty.
The campaign is deployed through DOOH screens, mega posters, and social media across German-speaking Switzerland. The goal is to build trust in NZZ, encourage downloads of the NZZ app, and establish the brand as the go-to platform for informed debates and quality journalism.
[About NZZ]
Since 1780, the Neue Zürcher Zeitung (NZZ) has shaped quality journalism in the German-speaking world, consistently maintaining its position as Switzerland's top-ranked media outlet for the fifth consecutive year.
[CREDITS]
NZZ: Project management, content development, concept design for individual motifs PROLOG7: Strategy, campaign platform Stories AG: Film production, overall responsibility for the film
[LINKS]
Press release NZZ: Neuer Brandfilm: Gemacht für Zeiten des Umbruchs
Persoenlich.com: «Die NZZ sucht mit Reizthemen den Austausch»