CAMPAIGN PLATFORM
[03] FÜR ALLE FOLGEN DES LEBENS
Since June 2023, Hirslanden has been demonstrating its commitment to comprehensive healthcare across the entire human lifespan through its new campaign platform «Für alle Folgen des Lebens» (For All of Life's Episodes). The platform brings together emotional stories that highlight key moments in life—moments where Hirslanden plays a pivotal role in individual health.
The visual language of the campaign deliberately plays on the double meaning of ‘episode’ and draws inspiration from the concept of popular streaming platforms. Each ‘episode’ represents a life situation in which Hirslanden is an essential healthcare partner. The interplay between imagery and message adds depth to the campaign, underscoring the broad range of medical specialties—from orthopedics and cardiology to neurology.
At the core of the campaign is a platform that will be expanded in 2024 to include employer branding, solidifying Hirslanden's position as an attractive employer. The campaign highlights the importance of the employees, emphasizing their role as the company’s most valuable asset.
The platform is designed to be flexible and long-term, supporting growth and effortlessly adapting to various topics and business areas, enabling effective communication. The campaign is being deployed through DOOH screens, social media, and billboards throughout Switzerland. The first thematic campaign, focusing on orthopedics and sports, is already live and will be complemented by further campaigns.
[ABOUT HIRSLANDEN]
The Hirslanden Group is the largest healthcare network in Switzerland, offering top-tier medical care across 17 hospitals and more than 300 medical centers with over 3,000 doctors and 14,000 employees. From birth to old age, Hirslanden provides comprehensive healthcare services.
[CREDITS]
PROLOG7: Strategy, campaign platform Stories AG: Overall responsibility, production Studio Rasumowsky: Art Direction
[LINKS]
persoenlich.com: «Hirslanden: Neuer Markenschirm»
Hirslanden: Landing Page